Sorainen advised Publicis Groupe S.A., the third largest communications group in the world, on the acquisition of e-commerce software company Profitero, which assists brands with their sales performance and profitability on 700 retail websites across the world. This acquisition will help Publicis’s clients to improve their sales and increase their market share. The value of the transaction was 200 million euros.

Our services and project team

For this deal Sorainen acted as a local legal counsel for Belarus under the instruction of Gibson, Dunn & Crutcher LLP as the lead counsel. Our work included legal due diligence on two Belarusian entities owned by Profitero Group, advising regarding merger clearance, and transaction structuring.

The Sorainen team was led by partner Maksim Salahub, and included associates Yuliya Sushchanka, Alesia Khadasevich and Pavel Lashuk; and assistant lawyer Dzmitry Kovalenka.