Webinar “EU AI Act Article 50: what your teams need to do now”
New AI transparency obligations under the EU AI Act came into force on 2 August 2026, while many legal and marketing teams were away for the summer.
If your company uses chatbots or other AI tools to interact with customers, or uses AI to create articles, newsletters, images, videos or other marketing and communications content, the new rules may affect how these activities should be managed and when the use of AI must be disclosed.
The webinar will be particularly useful for legal, compliance, data protection, marketing and communications professionals responsible for their company’s use of AI and related content workflows.
To help your company understand what has changed and what action may be needed, we have prepared a webinar with our Baltic experts. During the webinar, our experts will explain the key requirements and exceptions and address the practical questions companies may face.
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Ignas Sidaras, Counsel at Sorainen Lithuania
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Mihkel Miidla, Partner at Sorainen Estonia, Head of Technology & Data Protection
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Linda Sarāne-Reneslāce, Partner at Sorainen Latvia
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Krišjānis Knodze, Associate at Sorainen Latvia
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10:00
Welcome address
Linda Sarāne-Reneslāce, Partner at Sorainen Latvia
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10:05
Article 50 in practice: what changed and who needs to act?
Ignas Sidaras, Counsel at Sorainen Lithuania
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10:25
Using AI images, videos and deepfakes: what are the rules?
Krišjānis Knodze, Associate at Sorainen Latvia
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10:35
AI-assisted content: when must businesses be transparent?
Mihkel Miidla, Partner at Sorainen Estonia, Head of Technology & Data Protection
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10:45
Q&A session
Linda Sarāne-Reneslāce, Partner at Sorainen Latvia