The client is one of the fastest growing FMCG brands in the world, as proven by its explosive expansion in exports and growing global popularity. Sorainen has advised and continues to provide consultation to the client on different legal matters related to its brand protection and use. The areas on which Sorainen has had the pleasure to assist the client cover, for example, overcoming a refusal to protect an international trademark, assessing trademark registrability, launching marketing campaigns, and using high-profile slogans. The core team advising the client consists of partner Maksim Salahub, counsel Marina Golovnitskaya, and associate Yauheni Budchanka.