In an attempt to evaluate the long-term effects of Covid-19 on cinema operators, Sorainen, by the request of the Lithuanian Film Centre, has conducted an economic analysis of the situation.
Due to the global Covid-19 pandemic cinema operators in Lithuania are encountering serious challenges – all of the cinemas were closed on 16th March, and therefore realistically they had no alternative financial activities to engage in, and thus their business had stopped. As the quarantine conditions have become more lenient a few attempts to organise alternative film screenings did not replace the usual activities or the economic model of the sector. Furthermore, local cinema operators are also dependent on the global market changes during the economic crisis – film premieres called off in the USA and Europe, are greatly influencing the planning of cinemas’ activities in the foreseeable future.
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