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We advised Farfetch on their acquisition of Wannaby
Farfetch has acquired an AR startup, Wannaby Inc, which has developed technology allowing users to virtually try on shoes, accessories and cosmetics. Farfetch already uses this technology widely on its online platform for the sale of premium fashion brands. The deal was closed in April and aims to expand and scale the virtual try-on capabilities […]
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Publicis Groupe acquires e-commerce software company Profitero
Sorainen advised Publicis Groupe S.A., the third largest communications group in the world, on the acquisition of e-commerce software company Profitero, which assists brands with their sales performance and profitability on 700 retail websites across the world. This acquisition will help Publicis’s clients to improve their sales and increase their market share. The value of […]
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We assisted a quick-service fast food restaurant chain Texas Chicken
The Sorainen team assisted Cajun Operating Company on various franchising matters in Belarus, including franchise registrations, transfers, workouts and dispute resolution. The company has been in business for more than 60 years, owning, operating and franchising a quick-service fast food restaurant chain, under the name Church’s Chicken in the United States and Texas Chicken internationally. […]
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2GIS invests in RocketData platform
We advised Data Delivery, the Belarusian developer of a platform for managing the online status and business reputation of RocketData.io, in connection with share acquisitions and further investment in the company by the mapping service 2GIS, which is part of the Sber group. During the first stage of the transaction, 2GIS acquired a 47% share […]
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Papa John’s restructures its franchise relations in Belarus
We assisted Papa John’s International, an American pizza restaurant franchise, with all matters related to local franchising operations, including contractual work. Our team was engaged in restructuring the client’s franchise relations in Belarus. The project concerned preparing a set of agreements aimed at 1) change of the franchisee to the subfranchisee, 2) assignment of particular […]