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Overview On 27 September 2026, new consumer transparency rules will become applicable in the EU. Directive (EU) 2024/825 (EmpCo Directive), applicable from 27 September 2026, introduces stricter rules targeting greenwashing, misleading sustainability labels and early product obsolescence. Businesses will no longer be able to rely on unsubstantiated generic green claims, uncertified sustainability labels or climate-neutrality […]
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