Sorainen together with Swedish law firm Wistrand, advised the leading European underwear brand for women, Miss Mary of Sweden on establishing partnership with Scope, a Nordic growth equity fund.
“Miss Mary has been privately held by entrepreneurs since inception and for the past 30 years owned by Peter af Burén. Partnering with Scope allows us to build on the company’s heritage and at the same time add competence to create a scalable organization, develop the brand and our offering,” says Elisabet Sandström, CEO of Miss Mary.
Miss Mary, founded in Borås, Sweden, has since 1957 provided high quality and functional lingerie to women across Europe and North America. The company has a solid track record of profitable growth and is expected to reach revenues of close to EUR 14m in 2018.
Sorainen advised the client in corporate restructuring of the group in Europe and in establishing the partnership with Scope.