The transparency obligations under Article 50 of the EU AI Act became applicable on 2 August 2026, introducing new requirements for organisations using chatbots and AI-generated or manipulated content. In this webinar, Sorainen experts explain the four main obligations covering AI interactions, machine-readable marking, deepfake labelling and text published on matters of public interest, including the key exceptions and practical steps companies should consider.
What was covered:
- AI interaction disclosures for chatbots and voice assistants
- Machine-readable marking of AI-generated content
- Labelling requirements for deepfakes
- Disclosure of AI-generated public-interest text
- Human review and editorial-control exceptions
- Practical compliance actions and answers to participant questions
Presentation from our speakers Ignas Sidaras, Mihkel Miidla and Krišjānis Knodze is available here.
Audio format is available on the podcast platform.
Webinar recording is available on our Youtube channel.
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Contact our experts:
Cousel at Sorainen Lithuania
Partner at Sorainen Estonia, Head of Technology & Data Protection
Partner at Sorainen Latvia
