Sorainen advised venture capital fund Open Circle Capital on investing EUR 300,000 in the Whatagraph platform. The other half of the sum was invested by the founders themselves, brothers Justas, Tomas and Andrius Malinauskas.
Open Circle Capital manages assets of more than EUR 20 million and invests in Lithuanian companies that produce products in high-tech areas. The fund aims to help local startups implement scientific ideas in the fields of ICT, robotics and high-tech. This is already the fund’s seventh investment in a Lithuanian startup.
Whatagraph is an online software platform that creates reports to support all the key digital marketing tools and has readymade report templates to simplify monthly reporting tasks. This virtual tool helps users quickly understand complex information and, within seconds, collects graphic data visualizations from Google Analytics, Google Ads, Facebook Ads, Instagram and other channels. The Whatagraph customer list includes names such as Heineken, The New York Times, Ogilvy and Berkshire Hathaway managed by legendary investor Warren Buffett.