We advised venture capital fund Open Circle Capital on investing EUR 100,000 in Lithuanian startup Attention Insight, which is developing an artificial intelligence-based tool. Lithuanian business angel network LitBAN and venture capital fund Koinvesticinis fondas also invested in the startup. Total investment amounts to EUR 200,000.
Attention Insight system analyses user attention distribution
Attention Insight is developing a system that collects and analyses data on user attention distribution and assists marketing managers and media channels to adopt objective design and content-related solutions. The platform uses deep learning technology and eye movement research data.
Investment to help enter a product’s first markets
According to the founders of Attention Insight, attracting the joint investment will accelerate introduction of the company’s products to its first target markets. Attention Insight is currently taking its first steps in the German market and has already started cooperating with national TV channels, news websites and media planning agencies.
About Open Circle Capital
Open Circle Capital manages assets of more than EUR 20 million and invests in Lithuanian companies that produce products in high-tech areas. The fund aims to help local startups implement scientific ideas in the fields of ICT, robotics and high-tech.
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