We advised the shareholders of Artist Media on selling 90% of Artist Media’s shares to TV3’s parent company All Media Eesti. Established in 2002, Artist Media is the largest company in Estonia offering complete audio and in-store radio solutions. In 2018, the company generated a turnover of EUR 1.9 million and an operating profit of EUR 270 000.

New media segment for All Media Eesti

Says All Media Eesti’s CEO Priit Leito: “Artist Media’s activity and market position in Estonia allow All Media Eesti to enter a media business segment it did not previously cover, and to reach the country’s population every moment of their waking time. We recognise Artist Media’s long-time successful work, providing below-the-line marketing and in-store radio services as well as creating audio solutions for shopping centres. We also credit Artist Media’s strong team and high-level organisational culture.”

All Media Eesti is owned by international asset management firm Providence Equity Partners, whose Estonian portfolio includes Estonian TV channels TV3, TV6, 3+, CTC, RTR, Fox, Fox Life and National Geographic, digital platforms TVPlay and TVPlay Premium, radio stations Star FM, Power Hit Radio and Radio Volna, web advertising company All Media Digital and media company Buduaar Meedia.

Our services and project team

We advised the shareholders of Artist Media on negotiations, drafting transaction documents and finalising the transaction. The project team consisted of partner Toomas Prangli, senior associate Piret Lappert and associate Robin Teever.