We advised venture capital fund Open Circle Capital on investing in marketing startup Billo. In the pre-seed investment round, Billo attracted almost EUR 500,000 investment from Open Circle Capital, 70Ventures and SOSV.
Startup offers innovative community marketing solutions
The idea behind the Billo platform is that brands post interactive content creation tasks to the user community and users receive a reward for creating authentic content on the Billo.app.
According to Open Circle Capital, the decision to invest in a start-up was because it is successfully developing an innovative tool in a fast-growing market and is achieving set development goals.
Notes Rokas Tamošiūnas, a partner in Open Circle Capital: “I was impressed by the list of international customers, including names such as Microsoft, Philips, Nestlé and others. The team is also very strong: its core specialists have experience both in the field of social networks and in creating and developing other startups.”