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Pipedrive strengthens its sales and marketing services by acquiring Outfunnel
We advised Pipedrive, a CRM platform for small and medium-sized businesses, on its acquisition of 100% of shares in Outfunnel, an Estonian sales and marketing automation software startup and the top-rated app on the Pipedrive Marketplace. Connecting CRM with marketing tools By integrating Outfunnel’s technology, Pipedrive aims to provide customers with a seamless connection between […]
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Advising SEB on the cross-border merger of its Baltic banks
We are advising SEB on the cross-border merger of its existing Baltic banks. It will be carried out by a side-step merger, whereby the Latvian and Lithuanian banks will be merged into the Estonian bank. Following this, the Estonian bank will operate in Latvia and Lithuania through branches established during the merger. Strengthening SEB’s financing […]
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We advised on the sale of a consumer goods business line
We advised Balti Kella on the sale of its consumer and household goods wholesale business to Apper. The transaction involved the sale of the business as a going concern. Our services Our partner Piret Jesse assisted the client in structuring the transaction and negotiating the agreement, ensuring that the client’s interests were protected in all aspects of it – […]
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A popular website-building platform has changed its ownership
We advised the software company Erply on the acquisition of Edicy from the technology company TextMagic. Edicy owns the website-building platform Voog. Voog aims to be the most convenient and user-friendly solution for creating and managing websites and e-commerce sites. A no-code website builder, it currently has around 5,000 clients. Erply’s CEO Robert Jacob explained […]
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A landmark transaction in Estonia’s software market
We advised the IT company Erply on the acquisition of Gaiasoft, Estonia’s oldest accounting software provider. The acquisition aims to create a next-generation accounting platform by merging Gaiasoft’s decades of technical knowledge and market experience with Erply’s modern cloud infrastructure and AI capabilities. This acquisition represents a significant step toward transforming Estonia’s accounting software market, […]