Sorainen assisted the retail footwear chain Batų kalnas in a case concerning illegal use of its trademark. The trademark was illegally used in a fraud on Instagram social network, when scammers set up a fake Batų kalnas profile and invited people to become influencers for the footwear brand.
In order to stop illegal use of the company’s brand, a request to delete the fake account and relevant documents were sent to Instagram. A process is to be launched to identify the individuals responsible for the illegal activities.
Sorainen counsel Stasys Drazdauskas comments: “scamming related to illegal use of trademarks on social networks spreads rapidly. Illegal campaigns mislead users and cause harm to the company’s image and reputation also posing a threat to consumers.”
Sorainen assisted the client in all issues related to this intellectual property infringement case.
The client was advised by Sorainen partner Laurynas Lukošiūnas and counsel Stasys Drazdauskas.