We advised Lithuanian venture capital fund Open Circle Capital and Finnish venture capital fund Inventure on investing in marketing analytics and reporting startup Whatagraph. In the series A round the company raised USD 7.2 million.
LitCapital (the lead investor) and business angel Giles Palmer also invested in the company in this round.
This is the fourth largest investment in a Lithuanian startup this year. The three largest investments were attracted by the second-hand fashion marketplace Vinted, the simultaneous translation service provider Interactio, and the three-dimensional model trading platform CGTrader (our team worked on the last two of these investments).
Develops a solution for digital marketing agencies
Whatagraph’s tool allows digital marketing agencies to monitor and compare the performance on multiple channels (such as Google Analytics, Shopify, Facebook Ads, Facebook etc.) and campaigns on a single platform, as well as to visualise and automate reports. The investment received will empower Whatagraph to scale and become the top choice for marketing professionals all over the world.
Currently, Whatagraph is growing six times faster than in 2019, with more than 1,000 customers among marketing agencies and SME businesses.
Our services and project team
Our team, consisting of partner Mantas Petkevičius and senior associate Mindaugas Baniulis, advised Open Circle Capital and Inventure on investment-related matters.