On 18 March 2019 we launched an updated Sorainen brand with the aim of communicating our firm’s integration and connectedness more effectively. Although we remain the same trusted legal and tax adviser that our clients have known for over 20 years, this fresh look will make our forward-looking approach more visible.

Connectedness brings added value to our clients

With our new brand we aim to communicate the added value which we bring to our clients by connecting client issues with exact solutions, regional competence with local service, growing local businesses with international markets and international businesses with local expertise.

Comments the firm’s senior partner Aku Sorainen: “Sorainen has grown much larger than I ever expected and it runs much more smoothly now than it did when we were only a quarter of the size we are today. Being connected means having different offices working as one firm, one ecosystem, one team. We share approaches, expertise and, above all, the goal of helping clients succeed.”

Introducing our updated brand

Watch a one-minute summary of the ideas behind our updated brand.