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IP in action: from the business of emotion to market reality
As this edition lands just ahead of Valentine’s Day, we start with a topic that feels seasonal but is very real for brand owners: how emotion, language and symbolism translate into protectable IP – and where they don’t. Even the most universal ideas, like love or romance, can become powerful commercial assets when shaped into […]
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Protecting what makes you unique – autumn IP highlights from Sorainen
Innovation, creativity, and reputation are at the heart of every successful business – and all three rely on strong intellectual property protection. In this issue, our intellectual property experts share the latest cases from across the Baltic region, which reveal how intellectual property continues to shape business, culture and innovation. Estonia: The underwear saga: why […]
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How AI, music, and iconic brands are shaping IP law in the Baltics
Welcome to our latest newsletter, where we share the latest developments in the world of intellectual property from Estonia, Lithuania and Latvia. Estonia: Protecting the Estonian language in the age of AI The Simpsons style in your ad: clever tribute or legal risk? Legal insights take centre stage at Tallinn Music Week Lithuania: Trade mark […]