Olivia Kranich
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About me
As one of the regional heads of our Intellectual Property team, my day‑to‑day work is primarily focused on intellectual property matters. I advise clients across the film, music, entertainment, technology, life sciences, and healthcare industries. I provide strategic advice on the protection, management, and enforcement of intellectual property rights, helping clients navigate complex legal relationships and find practical, commercially viable solutions for both national and international projects.
Professional highlights
Intellectual Property protection. I consider the systematic and strategic protection of intellectual property rights to be essential. I advise clients on the registration of trademarks and industrial designs, as well as on the management of such registrations. I also assist in structuring and assessing legal relationships involving copyright, including ensuring that ownership and use of rights are clearly defined in agreements. I further support clients in matters concerning the assignment and licensing of intellectual property rights. In addition, I advise on infringements involving counterfeit and pirated goods, cases of unfair competition, and issues related to the lawfulness of comparative advertising.
Intellectual Property disputes. I represent clients in intellectual property disputes, including those involving trademarks, designs, and copyright. I advise clients on enforcing their rights and developing dispute strategies. I have also handled domain name disputes, including, together with Carri Ginter, representing the President of Estonia in a dispute to recover a domain name containing the President’s full name. In addition, I advise and represent clients in patent disputes, particularly in matters related to medical sector patents.
Film and music. I have a particular interest in the film and music industries and advise clients in these sectors on a broad range of legal matters. My work covers film projects from start to finish, including advising on financing structures, drafting and negotiating agreements, providing guidance on rebate schemes, and structuring revenue allocation models.
Life Sciences and healthcare. I have in‑depth knowledge of pharmaceuticals and medical devices, as well as of the healthcare and life sciences sectors more broadly. I advise clients on regulatory matters, including market access, clinical trials, marketing authorisations, and compliance requirements. I also assist in drafting and negotiating sector-specific agreements and in assessing risks related to intellectual property and data protection. In addition, I advise clients on industry-specific advertising restrictions, liability issues, and interactions with regulatory authorities.
Commercial contracts. I have extensive experience in drafting and negotiating both standard and more complex commercial contracts governing specific legal relationships. I advise clients on confidentiality, collaboration, service, franchise, and consortium agreements, as well as on terms of use and privacy policies.
Academic background
- University of Tartu (MA in Law)
- University of Tartu (BA in Law)
I am a member of
- Estonian Bar Association
Deals & Cases
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Helping to shape the route to sustainable urban mobility
Deals & Cases -
Lead health-tech investor backs EUR 2.8 million round
Deals & Cases -
Successful investment round for a new precision solution for rapid drug testing
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Renowned game studio’s first investment in the Brazilian gaming industry
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Loan comparison platform Sortter obtained credit intermediary licence
Deals & Cases
Publications
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IP in action: from the business of emotion to market reality
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Protecting what makes you unique – autumn IP highlights from Sorainen
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How AI, music, and iconic brands are shaping IP law in the Baltics
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Piracy, patents & design law: the latest legal developments in the Baltics
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Intellectual property highlights in the Baltics
Publication
News
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Sorainen hosted Legal Clinic at Tallinn Music Week
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Copyrights: BSH Book Scandal
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Latvia Implements New Music Tariffs for Hotels
News
Videos
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Webinar recording on the legal landscape in the Life Sciences & Healthcare sector
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Webinar recording “How to audit your intellectual property?”
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Webinar: Attract investments by ensuring your intellectual property is in order
Video
Events
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INTA Annual Meeting 2026 London
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From discovery to deal: Creating, protecting and licensing intellectual property
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Women in Leadership speaker dinner: Women Leaders in Healthcare
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Sorainen Seminars︱sTARTUp Day 2026
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Sorainen Seminars x sTARTUp Day 2025
Event