I must confess that last year I implemented some of Shaun’s pricing methods and it really works well, in the sense that this way we achieve better what the client really wants. I love what Shaun wrote on LinkedIn – the billable h is actively damaging the law (tax, marketing, etc) firm profitability, their people, and their client relationships.
Watch the video recording here. NB! The conversation starts at minute 22!
Shaun Jardine is:
- advocating for replacing hourly billing with value based pricing;
- an author of books: ‘Ditch The Billable Hour!’ & ’Switch & Ditch!’
- was CEO of a UK law firm;
- a founder of Big Yellow Penguin and Legal GiGZ.
We also discussed:
- the best travel or speaking memories;
- what inspires Shaun the most;
- his books;
- how Shaun helps professional services companies to escape the tyranny of the billable hour;
- how CEOs can see how busy the employees are without the billable h recorded;
- what was the change in the law firm when he implemented value based pricing;
- does the pricing differ in different practice areas of a law firm;
- Declan AI on www.bigyellowpenguin.ck.uk; what is it and how does it help to set gold, silver, bronze offers;
- how to determine a fixed fee for a large volume of services;
- legalgigz.com – what is it and how did it all start and develop from an idea in a pub to an up and running website.
