Sorainen together with Swedish law firm Wistrand, advised the leading European underwear brand for women, Miss Mary of Sweden on establishing partnership with Scope, a Nordic growth equity fund. “Miss Mary has been privately held by entrepreneurs since inception and for the past 30 years owned by Peter af Burén. Partnering with Scope allows us […]
Sorainen advised Havas Media Group in acquiring 51% of the shares in Idea Group, which is said to be one of the biggest investments in the Baltic marketing and communications market. Havas was founded in Paris in 1835 and is now one of the world’s biggest communication agencies with a turnover of more than EUR […]
Sorainen assisted Livonia Partners, a dedicated private equity investment firm in the Baltics, in leading a EUR 4.4 million Series A round closed by business management software provider Scoro. The company will use the funds to expand its New York and London offices and develop the platform’s deep integration and machine learning capabilities. The investment involved […]
Sorainen is advising Home of Smart Energy on the sale of its Estonian and Latvian subsidiaries, 220 Energia, to the Alexela Group. 220 Energia is an electricity sales company based on Estonian private capital. “Alexela is a seller of electricity and gas very similar to 220 Energia, and merging in a single group will provide […]
Sorainen advised Estonian e-cigarette seller Nicorex Baltic, which together with retailer Veipland acquired competitor Elgery Group. As a result of the transaction, 10 SKYsmoke shops merged with 11 Veipland shops into a joint Veipland retail chain. Transition to the new brand and unification of client service standards will take place soon. Remarked Piret Lappert, senior […]
