Sorainen has appointed one new partner in Latvia and two in Lithuania, strengthening the firm’s leadership in sectors where Baltic businesses are navigating accelerating regulatory complexity in both local and cross-border operations.
The new partner in Latvia is Dr. Violeta Zeppa-Priedīte, an expert in dispute resolution and white-collar crime investigations. In Lithuania, Jonas Kiauleikis and Vaiva Mašidlauskienė have been promoted to partner. J. Kiauleikis is an expert in mergers and acquisitions, specializing in technology, media and telecommunications (TMT) sector, and V. Mašidlauskienė focuses on international trade, compliance, commercial and transport law.
According to Eva Berlaus, Managing Partner at Sorainen, the appointments reflect how client expectations are changing across the region.
“Technology, regulation and international expansion are evolving at the same time, and businesses increasingly need advisors who understand how these forces interact in their sectors,” says Eva Berlaus. “By strengthening our partnership in areas where this complexity is most visible, we are expanding our capacity to support clients as they scale, enter new markets and manage regulatory exposure with confidence.”
Growth increasingly shaped by regulation
Across the Baltics, companies are investing heavily in technology and pursuing international growth, while at the same time facing intensified regulatory scrutiny, enforcement activity and geopolitical constraints. This combination is reshaping how legal risk affects strategic decisions – from acquisitions and financing to supply chains and corporate governance.
Dr. Violeta Zeppa-Priedīte, newly appointed partner in Latvia, notes that regulatory attention tends to increase as businesses grow.
“Growth attracts attention – from regulators, authorities and the public,” she says. “What companies initially see as internal compliance issues can escalate into external investigations much faster than expected. Prepared organisations are able to manage the related risks proactively; unprepared ones are forced to react under pressure.”
Regulatory certainty as a competitive factor
In Lithuania, Jonas Kiauleikis highlights how regulatory uncertainty increasingly influences transactions and investment decisions in technology-driven sectors.
“In M&A and technology-heavy industries, legal risk directly affects speed, funding and scalability,” he says. “When regulatory positioning is unclear, deals and growth plans are often delayed – not because regulation blocks progress, but because uncertainty does. As legal advisors, we help ensure that businesses move faster and scale with confidence by embedding regulatory strategy into growth planning – from product launches to cross-border deals.”
Vaiva Mašidlauskienė points to similar dynamics in trade and transport, where compliance considerations now shape business strategy as much as logistics.
“Sanctions, export controls and ethical sourcing have become central strategic considerations,” she says. “A single restricted counterparty can disrupt an entire supply chain. A sector-driven law firm can help build legal certainty, and that is increasingly a competitive advantage for companies operating across borders.”
Strengthening sector leadership to ensure spot-on advice to our clients
“I would like to congratulate Violeta, Jonas and Vaiva on becoming partners,” says Eva Berlaus. “Their experience reflects the areas where our clients are navigating complex changes today. Strengthening leadership in these sectors allows us to stay close to our clients’ realities and support their ambitions as they move toward new horizons.”
Sorainen is the largest business law and tax advisory firm in the Baltics, with over 300 legal and tax professionals across Lithuania, Latvia and Estonia. The firm is consistently recognised as a regional leader by Legal 500 and Chambers and Partners. Staying true to its mission, Sorainen contributes to the prosperity of the Baltic region by helping clients grow with confidence and successfully develop their businesses.
