We advised the Finnish company Silmäasema Optiikka Oy on acquiring Eagle Vision, an Estonian chain of optical stores. Eagle Vision has been operating for nearly 25 years and owns six stores across Estonia that will continue under the Eagle Vision brand. In 2023, Eagle Vision had a turnover of approximately EUR 2.8 million.

Eagle Vision strengthens its brand

Silmäasema is a market leader in various eye health and vision care services in Finland, owning around 140 stores, 16 eye hospitals across Finland, and 11 stores in Estonia. The acquisition of Eagle Vision strengthens the company’s position in Estonia.

“Our goal is to combine proven practices from Finland with local service and create a unique offering also in Estonia. Eagle Vision is a strong and reputable brand that offers many opportunities for this,” said Merliin Orumaa, Silmäasema’s Estonian regional manager.

Erik Pree, former owner of Eagle Vision, believes that good and strong partnerships are very important for success in the highly competitive optical market. “We are happy that Silmäasema will become the owner of Eagle Vision. The transaction will strengthen our position in the Estonian optical market and help us to grow even more in the future. I am looking forward to what we can achieve together under the Eagle Vision brand in the future,” added Pree.

In addition to Eagle Vision, Silmäasema owns another Estonian optical company. Tallinna Optika, with five stores, was acquired by the Finnish company in 2017 and still operates under the name Tallinna Optika.

Our services and client team

We assisted the client on all transaction-related matters, including due diligence exercise, drafting and negotiating the transaction documents, and closing the transaction.

Our client team was led by partner Paul Künnap, while the transaction advice was led by counsel Piret Lappert and legal audit working group was led by senior associate Mirjam Vichmann. The team was supported by counsels Lise-Lotte Lääne and Pirkko-Liis Harkmaa, senior associate Oliver Ämarik, associate Kristi Tammiku and assistant lawyers Joosep Kuusk and Karl Oskar Pungas.